Download High Quality Music Videos(VOB) of Artists & Bands performing Music of Style «Mod».
Technically, Mod refers to a lifestyle and fashion more than music itself. During the early '60s, legions of teenagers in Great Britain began dressing in stylish, neo-Italian fashions and listening to American R&B, particularly Motown. Soon, these teens were dubbed mods. The original mod bands were all R&B cover bands, but soon they began writing their own material that was generally in the vein of their influences. Mod bands played R&B harder and faster than the original recordings -- it was relentless, amphetamine-driven rock & roll. Many of the mod bands were barely heard outside of the United Kingdom, since the lifestyle was primarily a British phenomenon. Two bands (the Small Faces and the Who) were able to crossover to the United States market, but that was after both bands began developing and expanding their R&B-based sound. By the time psychedelia came around in the late '60s, mod had died out in Britain. However, mod (both the music and the lifestyle) came back in full force in the late '70s, thanks to the Jam.